Martello Systems sets up and runs the systems behind a new business: every call and form answered inside a minute, follow-up that does not quit, reviews asked for on time, and your name showing up when people ask Google or ChatGPT who to hire. Built and operated by a small team.
Martello Systems is a small team that builds software for new and growing businesses, then sets it up and runs it with you. Our products answer calls, texts and forms fast, keep your customers and jobs organized, ask for reviews, draft your social posts, and remember how your business works. We put it in place, run it alongside you, build your website, or build something custom. Book a 15-minute call and we will show you where to start.
Your stack is the handful of tools your business runs on: the CRM that holds your customers and jobs, your phone and text line, booking, follow-up, your website, reviews and social posts. Most small businesses piece these together from vendors that do not talk to each other. Ours can share one memory of your business, so every tool works from the same facts.
You run it, month to month
We do it for you
Put in an email or a mobile number. You will get a reply from the same system we would run for you. Start the stopwatch when you hit the button.
One message, then silence unless you reply. No list, no drip.
Waiting for you to press the button.
Not a menu of features. Four promises, each one tied to a mechanism that already runs.
Calls, web forms, texts and email. A new lead gets a real first reply within a minute, by text or email, around the clock. When you are free, the conversation is waiting for you with the context attached.
How it is backed: the first-touch timer is built into the software we run, and we measure it on our own line. Our last measurement: 2.9 seconds.
Ask for a change in plain words, by text or email, and it gets built and shipped, usually within the week. No ticket queue and no account manager relaying it to someone else.
How it is backed: there is no sales org to route you through. A small team directs an engineering fleet that builds and operates everything you see here.
Customers ask Google, and increasingly ChatGPT, Perplexity and Gemini, who to call. Every site we build ships with the structure those engines read, and we check what the AI assistants actually say about your category, so you know whether you are in the answer.
How it is backed: structured data and an llms.txt on every site we ship, and an AI visibility check that samples ChatGPT, Claude, Gemini and Perplexity.
No software to learn and no dashboard to babysit. We set the system up around how you actually work, we operate it, and we answer for the result. You get the booked jobs and your data; we handle the rest.
How it is backed: we run our own business on the same stack, including the line that answers (385) 336-3913. Call it.
Most setups take one to three weeks. The highest-payback piece goes first, so you see the return before we touch anything else.
A 15-minute call. You describe the business and what is slipping. You leave with a scoped plan and a number, or a straight "not worth it."
Your number and your website form start landing in one place, with the 60-second first reply switched on.
Quotes get chased automatically, appointments get booked and reminded, and nothing waits on you remembering.
Review requests go out on time, and we take a baseline of what search and the AI assistants say about you, so the next month has a number to beat.
Every one of these is a thing we set up and run for you. Read the one that is costing you the most.
Every call, form and text answered inside 60 seconds. What the research says and how we do it.
A text from your number the moment a call goes unanswered, while the caller is still holding the phone.
Calls picked up when you cannot, details taken, bookings made, the hard ones handed to a person.
Quotes chased and leads kept warm until they reply, book or opt out. Nothing goes out you did not approve.
Asked on time after the job, to Google and Facebook, every customer the same way. No gating.
Texts and email in one inbox, every call and form on the customer's timeline, run for you. Relay or TradesBackbone, whichever fits.
Being the answer when someone asks ChatGPT, Perplexity or Google who to call.
What the assistants say about your category today, and what your site looks like to them.
These are ours: built here, hosted here, and run for you. Mycel sits in the middle and holds what your business knows. Relay, TradesBackbone and ReputeLift answer from it once you connect it, and SynthPrism files what it posts into it. Which ones you get depends on the business; you never have to log into any of them unless you want to.
Estimates and invoices for work at the customer's property: TradesBackbone. A conversation, then an appointment (salons, lash and brow studios, barbers, med spas, studios): Relay. The business still lives in your head: Mycel. On a short call we learn how work comes in today, then show you which one to switch on first and what we handle from there.
Want the detail on each one? See the stack.
Verdict is a written audit of your website where every claim carries a numbered source you can open yourself. It reads your site the way a crawler does, checks whether AI assistants can even see it, and tells you the three things to fix first.
Leave your email and you get a code for half off any one-off Verdict report. Good for two weeks.
One code per email, one use. We will not put you on a drip.
Two ways in. Both are month to month with no long-term contract, and both start with a demo where you get a real number.
Either way: if it will not clearly pay for itself, we say so and you keep your money. Full pricing page.
"I build with a fleet of AI agents. I design the system, direct the work, review every decision, and I am the person who answers when you call. If you have used an agency where the pitch was great and then you never saw that person again, that is the thing I am set up to not be."
The phone number above is answered by the AI front desk we would build for you. We call you back. That is the whole demo, if you want it to be.
No. Most of the businesses we work with are starting from a personal cell phone and a Gmail inbox. We bring the whole stack, and if you already run something we will migrate what is worth keeping.
The first reply is sent automatically the moment a lead arrives, by text if there is a number and by email if not. On our own line the last measurement was 2.9 seconds. Sixty seconds is the promise; single digits is the norm.
It sends the first reply and answers routine questions using your own prices, hours and policies. Anything it is not sure about gets held for you, and the moment you step into a conversation it stops. You can turn it off per conversation.
People now ask ChatGPT, Perplexity and Gemini for recommendations the way they used to ask Google. Those assistants read websites differently from a person. We build sites they can read, and we check what they say about your category so you know whether you are in the answer, and what to change if you are not.
Because the honest number depends on how many channels, locations and people you have, and we would rather quote it to you on the demo than print one that is wrong for half the people reading this. There is no long-term contract.
Buy a Verdict. It is a self-serve report at a published price, no call required, and the email code above takes half off. Plenty of people start there.
Pick a time and it goes straight onto our calendar. You will get a confirmation by email and, if you leave a mobile number, a reminder by text. That booking system is the same one we run for clients.
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